Forum « TESLA and TESLA are in a TESLA »
- We saw a kind of advert for the new model of
TESLA cars quoting Elon MUSK « we try to make things that
people love », of course it's a beautiful programm but as we
are in 2018, and from what i know from the works of Elon MUSK is
that Elon MUSK and his teams try « to make things that people
love for what the things are and not what it is said that they
are ».
- You're boring, you project on Elon MUSK your
own obsession !
- I'm sorry this is not that ! I never saw
a picture of a TESLA car with an half naked woman with wet lips
saying TESLA car is great ! They communicated around the
technical test it means we're there on the ground of science, so
neutral arguments and around the experience shared by users of
theirs cars, the ground of arts so the shared subjectivity of one
and other building an human intersubjectivity. I don't think they're
the kind of personns who gonna pay some people to say they are users
of cars and like it !
- I don't get the point ! What are you
trying to say ?
- We can't do as we 're living in a world where
what it is said is what it is said.
- You're boring we have to try to live that
way. Less is more...
- Maybe, but we have to be aware that it's a
fight against those who lies. I mean it's not that they said they
didn't enjoy seeing naked women or men on pictures that is not a
problem, i mean it's that their langage could be corrupted, it means
their langage refers to a world corrupted even if they don't know...
- You mean what ? They always talk about
sex even when they didn't know they do, that 's it ?
- Euh, don't know, i mostly thought about
people talking around moral issues, big generalities, things like
« we need to help poor people » blablabla...
- Well, can't see the point, « we need to
help poor people » is not a corrupted sentence.
- Well, we need to help poor people to do
what ?
- Help yourself and god will help you.
- That's it ! And you see there's two
different views coexisting for those who believe in God in the
christian way : « at the beginning is the world »
and « at the beginning is the word »
- well, i presume that as soon as words are
still connected to concrete world, it's Ok. No problem.
- Yeah … as soon as money and value of
actions are still connected to concrete products and things, it's
ok. No problem ...
- Well, i guess it talks also about the
connection between language and perception ; it's an huge job
nowadays to make happen this coïncidence between what it is said
and what it's talking about. We can't deny it … The more you know,
the less it's clear !
- I disagree !
- I don't get it !
- Well, we 're far away from commercial stuff
...
- No, we 're exploring how a commercial
advertissement could be not agressive in a democratic world !
Cause nowadays advertissement is a kind of mask to hide horryfing
conditions of productions in poor country, corruption and pot-de
vins, blabla..
- Yeah, i know, in France, the eggs sellers
that's doing the more advertissement were the ones the less severe
with the conditions done to the fowls (poules). So are
advertissement needed to be banned or can it exist in a democratic
way ?
- Ok, so isn't the word « love »
too huge ? « things that people love » isn't that
hubris, this will of doing such things ?
- You mean « things that people like »
will be much convenient ?
- No, now Facebook exists, « like »
is completly less meaning …
- Well, I « like » this idea of
doing things that people love cause they « try » to make
it, they're not agressive and autoritaire saying they're doing it...
- But what do you think of that project :
« make things that people love » ?
- Well, i'm not working in industry and i'm
working by my own, so i'm not able of such things, i'm just trying
to make things that i love.
- You mean you masturbate yourself ? It's
a very erotic programm, you're a stupid !
- Well, it's ambitious !
- I want to say by the way that i always find
stupid that discours around Yves SAINT-LAURENT « qui aimait
les femmes ». It's stupid ! Yves SAINT-LAURENT didn't
love women, he was gay, it means he loved men !
- Well, this an huge dossier ! we need to
define what is a man, what is a woman, what is a personn, what mean
« love someone » or « love somebody » or
« love a sexual one or body », do you love a personn, a
body, a sex, a fantasy, a fiction, a story, a performance, blabla
what is love, where is love, blabla..
- No, i'm sorry, this is the point, « trying
to make things that people love for what things are and not what
it's said they are » . Yves SAINT-LAURENT aimait sa mère
comme un petit garçon, Yves SAINT-LAURENT aimait l'image des
femmes, Yves SAINT-LAURENT n'aimait pas les femmes qui aimaient
faire l'amour avec des hommes.
- We don't know about that .. But it's true
that in the luxury business, i heard there's a gap they jumped in
the 2000 years, when they're stopped to be in the tradition of doing
things, delocalize production and invest a lot in adverstissement
and corruption of the press people (gift for). I heard expensive
perfumes are now more or less the same shit that lower price
perfumes …
- SAMO : same old shit that usual !
- So what ? Elon MUSK and his team do cars
for people who love cars and driving and not for the one who wants
to be seen on instagram next to their car. Is that the thing you
want to say ?
- Ah, maybe, sounds good.. i would have say
« who love cars and driving and wants to keep on doing it in
spite of the ecological crisis »...
- It's a quite long sentence for a commercial
slogan ! You have to stop to be radical : for commercials,
these two kinds of persons are clients, those who love driving and
those who loves to be on the image next to the car, they're clients
as soon as they can pay. You see « selling car is not a
religion » … less is more ! «try to make things that
people love » is an open project, don't need to say more...
- Yes, but « producing locally and
selling electrics cars » at the beginning of the XXIe century
is not just a business among others, it's about producing the
future. https://medium.com/@michaelbarnard_46445/musk-and-tesla-are-doing-much-better-than-headlines-suggest-9091d8ea59d0
- And why have we this conversation ?
- Don't know, i can't sleep..
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